Katie King Using Artificial Intelligence in Marketing (Paperback)Another great item from Rarewaves USA | Free delivery!-image

Katie King Using Artificial Intelligence in Marketing (Paperback)Another great item from Rarewaves USA | Free delivery!

$ 23.53

Number of Pages: 224 Pages Item Weight: 12.1 Oz Item Length: 9.2 in Publication Name: Using Artificial Intelligence in Marketing : How to Harness Ai and Maintain the Competitive Edge ISBN: 9780749483395 Type: Textbook width: 6.1 in Subject Area: Computers, Business & Economics Publisher: Kogan Page, The Limited Publication Year: 2019 EAN: 9780749483395 Item Height: 0.5 in height: 0.5 in Release Year: 2019 Subject: Marketing / General, Intelligence (Ai) & Semantics, Strategic Planning Language: English Book Title: Using Artificial Intelligence in Marketing Subtitle: How to Harness AI and Maintain the Competitive Edge Release Date: 02/03/2019 Author: Katie King Format: Trade Paperback Country of Origin: GB Item Width: 6.1 in Genre: Business & Finance ISBN-10: 0749483393

Description

Katie King Using Artificial Intelligence in Marketing (Paperback). Author: Katie King. This book is an essential read for every 21st century marketer. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. Format: Paperback. Further DetailsTitle: Using Artificial Intelligence in Marketing Condition: New Subtitle: How to Harness AI and Maintain the Competitive Edge Author: Katie King Format: Paperback ISBN-10: 0749483393 EAN: 9780749483395 ISBN: 9780749483395 Publisher: Kogan Page Ltd Genre: Business & Finance Release Date: 02/03/2019 Description: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer. Language: English Country/Region of Manufacture: GB Item Height: 235mm Item Length: 157mm Item Width: 12mm Item Weight: 350g Type: Management & Leadership Release Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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