The Crisis of Food Brands - 9780566088124-image

The Crisis of Food Brands - 9780566088124

$ 96.54

gtin13: 9780566088124 ISBN: 9780566088124 Book Title: The Crisis of Food Brands Country of Origin: United Kingdom

Description

The Crisis of Food Brands Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Sustaining Safe, Innovative and Competitive Food Supply Author(s): Martin K. Hingley, Adam Lindgreen Format: Hardback Publisher: Taylor & Francis Ltd, United Kingdom Imprint: Gower Publishing Ltd ISBN-13: 9780566088124, 978-0566088124 Synopsis Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.

  1. Good seller, ⭐️⭐️⭐️⭐️⭐️ item as described, packaging average, delivery was a huge disappointment as it was thrown at my front door by an AMAZON driver. I purchased via eBay to avoid AMAZON, now they are involved leaving our eBay purchases on our doorsteps. I do have cctv of the driver throwing my package. I brought the poor delivery to the attention of the seller who advised they would contact the delivery organisation concerned about the breach in their delivery instructions.

    Relatively Uncertain

  2. Item was dispatched within promised time frame but unfortunately Royal Mail left the package out in the rain without ringing the bell. As the book was not protected by plastic it was damaged by the rain. However the seller responded immediately and refunded payment once the book was dropped off at post office. Recommended seller, would use again but maybe waterproof packaging if affordable would be better.

    user44139809

  3. I cannot yet comment on the book's contents, although they look comprehensive, in particular the photographs. The book is as advertised - new - and high quality. Itv was competitively priced and well packaged. Dispatch was rather slower than usual for e-bay, even allowing for Christmas, but once posted, the courier service was quick and efficient. Communications were good throughout.

    AstroM8ca6e5

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