Markenartikel und Handelsmarken in der Konsumgterindustrie - 9783658316525-image

Markenartikel und Handelsmarken in der Konsumgterindustrie - 9783658316525

$ 35.09

gtin13: 9783658316525 ISBN: 9783658316525

Description

Markenartikel und Handelsmarken in der Konsumgterindustrie Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Das Spannungsverhltnis von Marken und Handelsmarken im deutschen Lebensmittelhandel Author(s): Michael Unkel Format: Paperback Publisher: Springer Fachmedien Wiesbaden, Germany Imprint: Springer Gabler ISBN-13: 9783658316525, 978-3658316525 Synopsis Michael Unkel prsentiert ein umfassendes Bild und Analyse von Markenartikeln sowie des wachsenden Anteils von Handelsmarken in der Konsumgterbranche in Deutschland. Er liefert neben der Betrachtung und Auswertung relevanter Studien eine umfassende empirische Forschung in Form von Verbraucher- und Expertenbefragungen. Schwerpunkt ist der detaillierte Theorie-Praxistransfer in Form von konkreten Handlungsempfehlungen fr Markenhersteller und auch Handelsunternehmen. Der Autor weist nach, dass insbesondere nutzenorientierte Eigenmarken der Handelsunternehmen eine Bedrohung fr etablierte Markenhersteller darstellen knnen.

  1. Good seller, ⭐️⭐️⭐️⭐️⭐️ item as described, packaging average, delivery was a huge disappointment as it was thrown at my front door by an AMAZON driver. I purchased via eBay to avoid AMAZON, now they are involved leaving our eBay purchases on our doorsteps. I do have cctv of the driver throwing my package. I brought the poor delivery to the attention of the seller who advised they would contact the delivery organisation concerned about the breach in their delivery instructions.

    Relatively Uncertain

  2. This new book I ordered was poorly packaged & arrived in a cardboard wrap which was wide open & the pages had bent & damaged corners. I contacted the seller who sent a return label & arranged for a new replacement to be sent out. The new book arrived in great condition a few days later. Very happy with their communication & the way they resolved my issue quickly. I wouldn't hesitate to shop with them again. Thank you for the great customer service.

    Tyler David Shmosh

  3. It seems silly being asked to leave feedback 3 times for 3 books bought in the same order so 'copy and paste' it is... Ordered Friday and delivered the following Friday. Communicayion was good but the courier was a bit optimistic saying on Thursday that I would get the parcel that day. It arrived the next afternoon. Good packaging, all books new and excelllent condition. Good prices = or I would not have purchased!

    Ashref Aliad

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