International Marketing Strategy - 9783030335878-image

International Marketing Strategy - 9783030335878

$ 33.87

Country of Origin: United States ISBN: 9783030335878 gtin13: 9783030335878

Description

International Marketing Strategy Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). The Country of Origin Effect on Decision-Making in Practice Author(s): Giovanna Pegan, Donata Vianelli, Patrizia de Luca Format: Hardback Publisher: Springer Nature Switzerland AG, Switzerland Imprint: Springer Nature Switzerland AG ISBN-13: 9783030335878, 978-3030335878 Synopsis Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

  1. Ordered on 10th, delivered on 18th. In described condition and excellent price. Delivered by Amazon - the tracking number link didn't work so couldn't track its progress. Package was also left outside on the pavement in the dark despite lights being on at the front door. Would have been a big problem if it was raining as the packaging is cardboard although the book itself was in polythene. When I queried the problem with the tracking number buyer did respond quickly so good comms.

    Cường Dương Thái

  2. Good seller, ⭐️⭐️⭐️⭐️⭐️ item as described, packaging average, delivery was a huge disappointment as it was thrown at my front door by an AMAZON driver. I purchased via eBay to avoid AMAZON, now they are involved leaving our eBay purchases on our doorsteps. I do have cctv of the driver throwing my package. I brought the poor delivery to the attention of the seller who advised they would contact the delivery organisation concerned about the breach in their delivery instructions.

    Relatively Uncertain

  3. This new book I ordered was poorly packaged & arrived in a cardboard wrap which was wide open & the pages had bent & damaged corners. I contacted the seller who sent a return label & arranged for a new replacement to be sent out. The new book arrived in great condition a few days later. Very happy with their communication & the way they resolved my issue quickly. I wouldn't hesitate to shop with them again. Thank you for the great customer service.

    Tyler David Shmosh

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