Positioning: The Battle For Your Mind-image

Positioning: The Battle For Your Mind

$ 9.48

Edition: 2 Item Height: 0.6 in Item Length: 8 in Publisher: Mcgraw-Hill Education Item Weight: 8.3 Oz gtin13: 9780071373586 Format: Trade Paperback Topic: Training, Cognitive Psychology & Cognition, Advertising & Promotion Item Width: 5.4 in Number of Pages: 224 Pages Author: Al Ries, Jack Trout Book Title: Positioning: the Battle for Your Mind Publication Year: 2001 Genre: Business & Economics, Psychology Language: English Illustrator: Yes ISBN: 9780071373586

Description

Please refer to the section BELOW (and NOT ABOVE ) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title: Positioning: The Battle For Your Mind ISBN13: 9780071373586 ISBN10: 0071373586 Author: Ries, Al (Author), Trout, Jack (Author) Description: The First Book To Deal With The Problems Of Communicating To A Skeptical, Media-Blitzed Public, Positioning Describes A Revolutionary Approach To Creating A Position In A Prospective Customer's Mind-One That Reflects A Company's Own Strengths And Weaknesses As Well As Those Of Its Competitors Writing In Their Trademark Witty, Fast-Paced Style, Advertising Gurus Ries And Trout Explain How To: Make And Position An Industry Leader So That Its Name And Message Wheedles Its Way Into The Collective Subconscious Of Your Market-And Stays There Position A Follower So That It Can Occupy A Niche Not Claimed By The Leader Avoid Letting A Second Product Ride On The Coattails Of An Established One Positioning Also Shows You How To: Use Leading Ad Agency Techniques To Capture The Biggest Market Share And Become A Household Name Build Your Strategy Around Your Competition's Weaknesses Reposition A Strong Competitor And Create A Weak Spot Use Your Present Position To Its Best Advantage Choose The Best Name For Your Product Determine When-And Why-Less Is More Analyze Recent Trends That Affect Your Positioning Ries And Trout Provide Many Valuable Case Histories And Penetrating Analyses Of Some Of The Most Phenomenal Successes And Failures In Advertising History Revised To Reflect Significant Developments In The Five Years Since Its Original Publication, Positioning Is Required Reading For Anyone In Business Today Long Considered Required Reading For Anyone In Business, This Seminal Marketing Classic Is Now Available In Trade Paperback Binding: Paperback, Paperback Publisher: McGraw-Hill Education Publication Date: 2001-01-03 Weight: 0.53 lbs Dimensions: 0.56'' H x 8.02'' L x 5.46'' W Number of Pages: 213 Language: English

  1. Both copies were brand new as described! I tried to get a deal ordering used from another seller but when those two used copies arrived I realized they were not gift worthy. These look like they were captured in time. Well worth the little bit more that I paid. They also came very sturdily packed in thick cardboard so there was no bending or tearing in transit. This seller ticks all of the A+ boxes for what I expect from ebay. Highly recommended and hope to do business here again in the future.

    user8140680b

  2. I was extremely impressed by this seller - item arrived in condition exactly as described, books are obviously brand new in condition. The packaging was careful and secure, preventing any potential damage during shipping, proving this seller knows their stuff when it comes to shipping books. I purchased 4 books from this seller and the quality is top notch, they don’t look like they’ve ever been touched before. 10/10 seller, good value, will buy again!

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  3. AS SHOWN/DESCRIBED. THIS BOOK IS WONDERFUL. IT IS NEW, AND EXPLAINS HOW BEADING IS DONE. IT HAS MANY COLORED PATTERNS WITH INSTRUCTIONS AND MUCH MORE. I BOUGHT ANOTHER BOOK FOR MAKING BRACELETS. SELLER COMBINED SHIPPING, YEA! AT A GREAT PRICE, VERY SECURED PACKING, FAST FREE SHIPPING AND FAST DELIVERY! I AM VERY HAPPY WITH MY PURCHASES AND I HIGHLY RECOMMEND THIS FANTASTIC SELLER! THANK YOU FOR EVERYTHING!

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