Marketing Management : A Strategic Decision-Making Approach, Paperback by Mul...-image

Marketing Management : A Strategic Decision-Making Approach, Paperback by Mul...

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Book Title: Marketing Management : A Strategic Decision-Making Approach Language: English Author: John Mullins, Orville C. Walker Jr., Orville C. Walker ISBN: 9780078028793 Subject Area: Business & Economics Item Height: 0.9 in Item Width: 8.1 in Type: Textbook Item Weight: 34.4 Oz height: 0.9 in Format: Trade Paperback Subject: Marketing / General width: 8.1 in Item Length: 9.9 in Publisher: Mcgraw-Hill Education Number of Pages: 576 Pages Publication Name: Marketing Management: a Strategic Decision-Making Approach Publication Year: 2012

Description

Marketing Management : A Strategic Decision-Making Approach, Paperback by Mul.... Marketing Management : A Strategic Decision-Making Approach, Paperback by Mullins, John W.; Walker, Orville C., Jr., ISBN 0078028795, ISBN-13 9780078028793, Used Good Condition, Free shipping in the US The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, th provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

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