Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningha...-image

Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningha...

$ 9.88

Publisher: Wiley & Sons, Incorporated, John Item Width: 6.2 in Subject: Marketing / General, Consumer Behavior, Customer Relations Publication Year: 2015 Item Length: 9.1 in Format: Hardcover Item Height: 1 in Publication Name: Wallet Allocation Rule : Winning the Battle for Share Item Weight: 15.2 Oz width: 6.2 in Language: English Type: Textbook height: 1 in ISBN: 9781119037316 Number of Pages: 240 Pages Subject Area: Business & Economics Author: Lerzan Aksoy, Timothy L. Keiningham, Luke Williams, Alexander J. Buoye Book Title: Wallet Allocation Rule : Winning the Battle for Share

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Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningha.... Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningham, Timothy; Aksoy, Lerzan; Williams, Luke; Buoye, Alexander (CON), ISBN 111903731X, ISBN-13 9781119037316, Like New Used, Free shipping in the US Looks at the practice of investing in customer satisfaction as insufficient for better busines performance, and offers a systematic approach to competing for a share of customers' wallets by working to alter customer spending habits. Wallet Allocation Rule : Winning the Battle for Share, Hardcover by Keiningham, Timothy; Aksoy, Lerzan; Williams, Luke; Buoye, Alexander (CON), ISBN 111903731X, ISBN-13 9781119037316, Like New Used, Free shipping in the US Looks at the practice of investing in customer satisfaction as insufficient for better busines performance, and offers a systematic approach to competing for a share of customers' wallets by working to alter customer spending habits.

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