Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover b...-image

Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover b...

$ 63.81

Type: Textbook Item Width: 6.1 in Number of Pages: Xxvii, 229 Pages Publication Year: 2013 Series: India Studies in Business and Economics Ser. Author: Rajnish Tiwari, Cornelius Herstatt Language: English Item Height: 0.2 in Subject: Finance / General, Globalization, Development / Economic Development, International / General, Management Format: Hardcover Item Weight: 181.6 Oz width: 6.1 in height: 0.2 in Publication Name: Aiming Big with Small Cars : Emergence of a Lead Market in India Subject Area: Business & Economics ISBN: 9783319020655 Item Length: 9.3 in Book Title: Aiming Big With Small Cars : Emergence of a Lead Market in India Publisher: Springer International Publishing A&G

Description

Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover b.... Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover by Tiwari, Rajnish; Herstatt, Cornelius, ISBN 331902065X, ISBN-13 9783319020655, Like New Used, Free shipping in the US This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground. Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover by Tiwari, Rajnish; Herstatt, Cornelius, ISBN 331902065X, ISBN-13 9783319020655, Like New Used, Free shipping in the US This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.

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