Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover b...-image

Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover b...

$ 63.81

Item Height: 0.2 in Number of Pages: Xxvii, 229 Pages Publication Name: Aiming Big with Small Cars : Emergence of a Lead Market in India Language: English Author: Rajnish Tiwari, Cornelius Herstatt Book Title: Aiming Big With Small Cars : Emergence of a Lead Market in India Publisher: Springer International Publishing A&G Item Weight: 181.6 Oz height: 0.2 in ISBN: 9783319020655 Series: India Studies in Business and Economics Ser. Publication Year: 2013 Item Width: 6.1 in Item Length: 9.3 in Format: Hardcover Type: Textbook Subject Area: Business & Economics Subject: Finance / General, Globalization, Development / Economic Development, International / General, Management width: 6.1 in

Description

Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover b.... Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover by Tiwari, Rajnish; Herstatt, Cornelius, ISBN 331902065X, ISBN-13 9783319020655, Like New Used, Free shipping in the US This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground. Aiming Big With Small Cars : Emergence of a Lead Market in India, Hardcover by Tiwari, Rajnish; Herstatt, Cornelius, ISBN 331902065X, ISBN-13 9783319020655, Like New Used, Free shipping in the US This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.

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