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Marketing in the Era of "Customer Disappearance"　Japan Book New F/S

$ 43.3

Author: Yuji Kosaka Topic: Book, Japanese, Japan, Customer Book Title: Marketing in the Era of "Customer Disappearance" ISBN: 9784569848662 Language: Japanese Country of Origin: Japan

Description

Marketing in the Era of "Customer Disappearance" Japan Book New F/S. A huge hit as the new marketing bible for the COVID-19 era! Multiple reprints ordered! Country Japan. Release date February 27,2021. ☆ For U.S. buyers, customs duties and related fees are already included in the item price, so nothing will be charged on delivery. ☆ For buyers outside the U.S., the price may appear higher due to this adjustment. If you are considering a purchase, please feel free to send us an offer. A huge hit as the new marketing bible for the COVID-19 era! Multiple reprints ordered! The streets were deserted due to the COVID-19 pandemic. But even amidst this, some stores and companies doubled their sales... Includes numerous practical examples! "How to Sell Things" to Survive Desperate Times. Retail and service industries, dealing with real customers, were the hardest hit by the COVID-19 shock. However, marketing guru Yuji Kosaka, who presides over a meeting of more than 1,500 companies, has received many reports of "sales not falling during the pandemic" and "sales actually increasing." It is precisely in this extraordinary time of "customer disappearance" that the true value of Kosaka's marketing methods—"building fans rather than just one-time customers" and "shifting from flow to stock"—has been demonstrated. Based on numerous case studies, such as "a restaurant that achieved 150% year-on-year growth despite business restrictions," "a bar that maintained sales even with late-night operations prohibited," and "a B2B company that turned clients into loyal fans," this book explains the new normal of marketing in the new era and outlines concrete ways to implement it. The content is useful not only for retail and service industries but also for manufacturers and B2B companies. A marketing guru presents "the new normal of marketing" to the world for the first time in eight years. Title 「顧客消滅」時代のマーケティング Marketing in the Era of "Customer Disappearance" Author Yuji Kosaka Publisher PHP Institute, Inc. ISBN-10 4569848664 ISBN-13 9784569848662 Number of Pages 224 Pages Size About 1.2 X 10.8 X 17cm/0.14kg Release date February 27,2021 ※This date is a day it goes on sale, and it is not a guarantee that our selling item is first edition. We will ship a latest edition which is on sale. Language Japanese Country Japan Condition Brand New A new, unread, unused book in perfect condition with no missing or damaged pages. We ship all items Fedex with track & trace service basically but we may change depending on the situation. Depending on the situation at the time, we may ship by international e-packet, EMS, or other methods. Items will ship within 5 business days after receiving cleared payment. We accept returns on unopened items within a month (30 days ). In principle, please note that we are not responsible for return shipping costs unless the return is a result of an error on our part. For U.S. buyers, the item price already reflects applicable import duties and related fees, so no additional charges will be required upon delivery. For buyers outside the U.S., import duties, taxes, and charges may apply depending on the destination country and eBay’s checkout process. If such charges are not included at checkout, they are the buyer’s responsibility. Please check with your country’s customs office prior to bidding or buying.

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