Description
ST. LOUIS, MO 1904 Hold-To-Light World's Fair ~ Palace of Varied Industries.. This is an original 1904 St. Louis World’s Fair “Hold to Light” postcard, showcasing the Palace of Varied Industries, a major exhibition hall at the Louisiana Purchase Exposition. This officially licensed souvenir features a brilliant nighttime garden scene with visitors, flower beds, and glowing architectural features. When held to a light source, the card reveals vibrant window and lamp effects—an early 20th-century novelty that's highly collectible. This example is postmarked May 16, 1907 from South Branch, Michigan, and includes a 1¢ Benjamin Franklin stamp.