Political Marketing Game, Hardcover by Lees-Marshment, Jennifer, Brand New, F...-image

Political Marketing Game, Hardcover by Lees-Marshment, Jennifer, Brand New, F...

$ 33.61

Item Height: 0.9 in ISBN: 9780230537774 Format: Hardcover Language: English Type: Textbook Subject: Marketing / General, Political Process / Campaigns & Elections, General, Comparative Politics Publication Name: Political Marketing Game Publisher: Palgrave Macmillan The Limited Subject Area: Political Science, Business & Economics Author: Jennifer Lees-Marshment Item Width: 5.7 in Book Title: Political Marketing Game width: 5.7 in Item Weight: 19 Oz height: 0.9 in Publication Year: 2011 Item Length: 8.8 in Number of Pages: Xv, 259 Pages

Description

Political Marketing Game, Hardcover by Lees-Marshment, Jennifer, Brand New, F.... Political Marketing Game, Hardcover by Lees-Marshment, Jennifer, ISBN 0230537774, ISBN-13 9780230537774, Brand New, Free shipping in the US "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- Political Marketing Game, Hardcover by Lees-Marshment, Jennifer, ISBN 0230537774, ISBN-13 9780230537774, Brand New, Free shipping in the US "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

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