Preisgestaltung im Neuproduktkontext - 9783658081164-image

Preisgestaltung im Neuproduktkontext - 9783658081164

$ 27.69

Book Title: Preisgestaltung im Neuproduktkontext gtin13: 9783658081164 ISBN: 9783658081164 Country of Origin: Germany

Description

Preisgestaltung im Neuproduktkontext Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Eine Analyse der Kundenwahrnehmungen und des organisationalen Entscheidungsprozesses Author(s): Sven Feurer Format: Paperback Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany Imprint: Springer Gabler ISBN-13: 9783658081164, 978-3658081164 Synopsis Sven Feurer stellt drei empirische Studien zur Preisgestaltung von Neuprodukten vor. Die ersten beiden Studien basieren auf Laborexperimenten mit Kunden, um kundenseitige Wahrnehmung von Einfhrungspreisen von Neuprodukten zu untersuchen. In der dritten Studie wird anhand von Daten aus einer branchenbergreifenden Managerbefragung die Entwicklung von Preisstrategien in sogenannten Pricing-Teams untersucht. Das Institut fr Marktorientierte Unternehmensfhrung (IMU) wurde 1999 an der Universitt Mannheim neu konstituiert. Es versteht sich als Plattform fr anwendungsorientierte Forschung sowie als Forum des Dialogs zwischen Wissenschaft und Praxis. Ziel dieser Schriftenreihe ist es, wissenschaftliche Erkenntnisse zu publizieren, die fr die marktorientierte Unternehmensfhrung von Bedeutung sind.

  1. Good seller, ⭐️⭐️⭐️⭐️⭐️ item as described, packaging average, delivery was a huge disappointment as it was thrown at my front door by an AMAZON driver. I purchased via eBay to avoid AMAZON, now they are involved leaving our eBay purchases on our doorsteps. I do have cctv of the driver throwing my package. I brought the poor delivery to the attention of the seller who advised they would contact the delivery organisation concerned about the breach in their delivery instructions.

    Relatively Uncertain

  2. Item was dispatched within promised time frame but unfortunately Royal Mail left the package out in the rain without ringing the bell. As the book was not protected by plastic it was damaged by the rain. However the seller responded immediately and refunded payment once the book was dropped off at post office. Recommended seller, would use again but maybe waterproof packaging if affordable would be better.

    user44139809

  3. I cannot yet comment on the book's contents, although they look comprehensive, in particular the photographs. The book is as advertised - new - and high quality. Itv was competitively priced and well packaged. Dispatch was rather slower than usual for e-bay, even allowing for Christmas, but once posted, the courier service was quick and efficient. Communications were good throughout.

    AstroM8ca6e5

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