Diffusion of Innovations and Adoption by Samuel Yakah Paperback Book
$ 49.94
Description
Diffusion of Innovations and Adoption by Samuel Yakah Paperback Book. Author Samuel Yakah. Format Paperback. Publisher LAP Lambert Academic Publishing. Diffusion of Innovations and Adoption by Samuel Yakah Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The book uses Everett Rogers's Diffusion of Innovation theory that seeks to explain how new ideas, new products or innovations are adopted over time. Diffusion means communication and adoption has two sides, is to accept or not to accept. In this book, the idea or innovation being communicated for an adoption is a green energy technology called RMV Microturbine and an empirical research was used to determine the type of adopter for the innovation. There are five types of innovation adopters as suggested by Rogers: (1) Innovators, (2) early adopters (3) early majority (4) late majority and (5) laggards. When a new product is released on the market, the first category of people who adopt it are innovators, followed by early adopters and the last category of people who adopt it are laggards. Rogers theory proposes that, there are five attributes of an innovation that effect adoption: (1) relative advantage, (2) compatibility, (3) complexity, (4) trialability, and (5), observability. This book is essentially useful for students, business managers, economists, marketers, green energy technology investors and professionals in every field. Details ISBN 6208427207 ISBN-13 9786208427207 Title Diffusion of Innovations and Adoption Author Samuel Yakah Format Paperback Year 2025 Pages 120 Publisher LAP Lambert Academic Publishing GEItemID:170496759; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
