Selling God: American Religion in ... by Moore, R. Laurence Paperback / softbackFREE US DELIVERY | ISBN: 0195098382 | Quality Books

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Selling God: American Religion in ... by Moore, R. Laurence Paperback / softback. Book Binding:Paperback / softback. Author:Moore, R. Laurence. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know! Can't find what you're looking for? Home page About us Feedback Payment Delivery Customer Service Contact us Shop by Price $10.34 $10.35 - $12.34 $12.35 - $14.34 $14.35 - $16.34 $16.35+ Shop pages Home page Payment Delivery Customer Service About the seller Need help? Send an eBay message Newsletter Add World of Books to your favourites and receive email newsletters about special promotions! General Interest Selling God: American Religion in the Marketplace of Culture Product Details: Category: Books ISBN: 0195098382 Title: Selling God: American Religion in the Marketplace of Culture The Fast Free Shipping Author: Moore, R. Laurence Publisher: Oxford University Press Inc Year Published: 1995 Number of Pages: 336 Book Binding: Paperback / softback Prizes: Book Condition: VERYGOOD SKU: GOR007356646 Item description Religion in America is up for sale. The products range from a plethora of merchandise in questionable taste--such as Bible-based diet books (More of Jesus. Less of Me), Rapture T-shirts (one features a basketball game with half its players disappearing in the Rapture--the caption is "Fast Break"), and bumper stickers and frisbees with inspirational messages--to the unabashed consumerism of Jim Bakker's Heritage USA, a grandiose Christian theme park with giant water slide, shopping mall, and office complex. We tend to think of these phenomena--which also include a long line of multimillionaire televangelists and the almost manic promotion of Christmas giving--as a fairly recent development. But as R. Laurence Moore points out in Selling God, religion has been deeply involved in our commercial culture since the beginning of the nineteenth century. In a sweeping, colorful history that spans over two centuries of American culture, Moore examines the role of religion in the marketplace, revealing how religious leaders have borrowed (and invented) commercial practices to promote religion--and how business leaders have borrowed (and invented) religion to promote commerce. It is a book peopled by a fascinating roster of American originals, including showman P.T. Barnum and circuit rider Lorenzo Dow, painter Frederick Church and dime novelist Ned Buntline, Sylvester Graham (inventor of the Graham cracker) and the "Poughkeepsie Seer" Andrew Jackson Davis, film directors D.W. Griffith and Cecil B. DeMille, Norman Vincent Peale and Bishop Fulton J. Sheen. Moore paints insightful portraits of figures such as Mason Locke Weems (Weems's marriage of aggressive marketing and a moral mission--in such bloodly, violent tales as The Drunkard's Looking Glass or God's Revenge Against Adultery--was an important starting point of America's culture industry), religious orator George Whitefield (who transformed church services into mass entertainment, using his acting talents to enthrall vast throngs of people), and Dwight Moody, a former salesman for a boot-and-shoe operation who founded a religious empire centered on the Moody Bible Institute in Chicago (and who advertised his meetings in the entertainment pages of the newspaper). Moore also shows how the Mormons pioneered leisure activities (Brigham Young built the famed Salt Lake Theater, seating 1,500 people, months before work on the Tabernacle started), how Henry Ward Beecher helped the ardent Protestant became the consummate consumer (explicitly justifying the building of expensive mansions, and the collecting of art and antique furniture, as the proper tendencies of pious men), and how the First Amendment, in denying religious groups the status and financial solvency of a state church, forced them to compete in the marketplace for the attention of Americans: religious leaders could either give in to the sway of the market or watch their churches die. Ranging from the rise of gymnasiums and "muscular Christianity," to the creation of the Chautauqua movement (blending devotional services with concerts, fireworks, bonfires, and humorous lectures), to Oral Robert's "Blessing Pacts" and L. Ron Hubbard's Church of Scientology, Selling God provides both fascinating social history and an insightful look at religion in America. Please note, the image is for illustrative purposes only, actual book cover, binding and edition may vary. Payment Delivery Customer Service About Us eBay Commerce manages payments for items you buy from our store. You may pay for your items using credit or debit cards or other payment methods, under the discretion of eBay. eBay will manage settlement of the payments. The contract for sale underlying the purchase of goods is between us World of Books and you, the customer. eBay may change, discontinue, enhance or modify any aspect of managed payments at any time. eBay may use third-party payments services to assist; including companies that process payments and disburse settlements, perform risk assessments or compliance checks, verify identity and validate payment or settlement methods. 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We offer great value books on a wide range of subjects and we now ship over two million orders each year to satisfied customers throughout the world. We take great pride in our prompt delivery, first class customer service and excellent feedback. While we do our best to provide good quality books for you to read, there is no escaping the fact that it has been owned and read by someone else before you. It may well show signs of wear and tear, however each one of our books is hand-checked by our dedicated team for defects before shipping. World of Books sells quality used products at competitive prices to over 2 million customers worldwide each year. We want your experience with World of Books to be enjoyable and problem free. Over the past 8 years World of Books has seen the inventory grow from 1000 to over 1 Million books in stock. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know! All of our items are checked for quality before they go on sale and we like to think that our prices mean that no item is beyond your budget. At World of Books we are committed to minimising our environmental impact. Each month we recycle over 2.3 million books, saving over 12,500 metric tonnes of books a year from going straight into landfill sites. All of our paper waste is recycled within the UK and turned into corrugated cardboard. We believe that it is a travesty to simply throw away a used book or DVD when there is nothing wrong with it - we believe in giving each book or DVD the chance of finding a new home Home page About us Feedback Payment Delivery Customer Service Contact us