Marketing: Einf?hrung in die Absatzpolitik by Heribert Meffert (German) Paperbac-image

Marketing: Einf?hrung in die Absatzpolitik by Heribert Meffert (German) Paperbac

$ 70.96

ISBN-13: 9783409690133 Publication Name: Marketing Series: Betriebswirtschaftliches Grundstudium Ser. Subject Area: Business & Economics ISBN: 9783409690133 Number of Pages: 651 Pages Format: Trade Paperback Item Length: 9.6 in Item Weight: 44.6 Oz Type: Textbook Author: Heribert Meffert Subject: Marketing / General Item Height: 0.5 in Publisher: Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh Item Width: 6.7 in gtin13: 9783409690133 Publication Year: 1982 Book Title: Marketing Language: German

Description

Marketing by Heribert Meffert Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Einfhrung in die Absatzpolitik. Publisher Description Absatzwirtschaftliche Probleme der Untemehmung werden seit gerau- mer Zeit unter dem Aspekt einer bewuI3t marktorientierten FUhrung dis- kutiert. FUr diese Betrachtungsweise hat sich auch an den deutschsprachi- gen Hochschulen die angelsachsische Bezeichnung "Marketing" durchge- setzt. Davon zeugen zahlreiche Lehrprogramme im Grund- und Haupt- studi: um. Das vorliegende Lehrbuch "Marketing" wendet sich als "Einfiihrung in die Absatzpolitik" an Studierende des Grundstudiums. Dementsprechend stehen begriffliche Klarungen sowie Grundtatbestiinde und -zusam- menhiinge der Absatztheorie und deren Anwendung in der Absatzpolitik im Vordergrund. Der Aufbau des Buches folgt den zentralen Problemfel- dem marktgerichteter Entscheidungen der Untemehmung. Der erste Ab- schnitt stellt die Elemente des Marketing in den Zusammenhang einer entscheidungs-und systemorientierten Absatzpolitik. Der zweite Tell be- faBt sich mit den Verhaltens- und Informationsgrundlagen der Marke- tingentscheidung. Ausgehend von den Erklarungsansatzen des Kauferver- haltens, werden die grundlegenden Methoden der Marketingforschung so- wie der Markt- und Absatzprognose dargestellt. Der dritte, ausfiihrlich- ste Teil des Buches ist der planmiiBigen Beeinflussung des Marktes durch den zielgerechten Einsatz absatzpolitischer Instrumente der Untemeh- mung gewidmet. Aufbauend auf der Marktsegmentierung als Grundlage einer differenzierten Absatzpolitik, werden kontrahierungspolitische, pro- dukt- und sortimentspolitische, distributions-und kommunikationspoliti- sche Entscheidungen erortert. Dem Tatbestand, daB diese Entscheidun- gen in arbeitsteiligen Systemen koordiniert zu vollziehen sind, tragt der vierte Abschnitt Rechnung. 1m Mittelpunkt stehen die Planung, Organisa- tion und Kontrolle der absatzwirtschaftlichen Aktivitaten. Die Stoffiille auf dem Gebiet des Marketing ist in den letzten Jahren er- heblich angewachsen und mit dem Sortiment eines Warenhauses ver- gleichbar. Details ISBN 3409690131 ISBN-13 9783409690133 Title Marketing Author Heribert Meffert Format Paperback Year 1982 Pages 651 Edition 6th Publisher Gabler GE_Item_ID:137558825; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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