Die Entwicklung der Marketingdisziplin: Wandel der marktorientierten Unternehmen-image

Die Entwicklung der Marketingdisziplin: Wandel der marktorientierten Unternehmen

$ 54.44

ISBN: 9783658038984 Publication Name: Die Entwicklung der Marketingdisziplin : Wandel der Marktorientierten Unternehmensführung in Wissenschaft und Praxis Format: Trade Paperback Publication Year: 2013 Author: Philipp Sepehr Item Length: 9.4 in Subject: Leadership, Marketing / General, Strategic Planning Item Weight: 19.2 Oz Item Width: 6.6 in ISBN-13: 9783658038984 gtin13: 9783658038984 Item Height: 0.3 in Book Title: Die Entwicklung der Marketingdisziplin Subject Area: Business & Economics Type: Textbook Language: German Number of Pages: Xxxv, 279 Pages Publisher: Springer Fachmedien Wiesbaden Gmbh

Description

Die Entwicklung der Marketingdisziplin by Philipp Sepehr Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Vor diesem Hintergrund skizziert Philipp Sepehr die bisherigen Entwicklungslinien des Marketing im deutschsprachigen Raum, beleuchtet die zentralen Herausforderungen der Gegenwart und diskutiert die zukünftigen Perspektiven der Disziplin. Publisher Description Das Marketing hat in den vergangenen Jahrzehnten eine rasante Verbreitung und Akzeptanz im deutschsprachigen Raum erfahren. Mittlerweile wird die Bedeutung einer konsequenten Marktorientierung in der Praxis von den meisten Unternehmen erkannt. Mit Blick auf die Wissenschaft zeugen mehr als 140 Marketing-Lehrstühle an deutschsprachigen Hochschulen von der Erfolgsgeschichte der Disziplin. Dabei ist das Marketing nie statisch gewesen, sondern wurde im Laufe der Zeit durch vielfältige gesellschaftliche Neuerungen und ökonomische Umbrüche geprägt. Für das Marketing trifft daher die Aussage zu: Nichts ist stetiger als der Wandel. Dies gilt für den Blick zurück ebenso wie für die zukünftige Entwicklung des Faches. Vor diesem Hintergrund skizziert Philipp Sepehr die bisherigen Entwicklungslinien des Marketing im deutschsprachigen Raum, beleuchtet die zentralen Herausforderungen der Gegenwart und diskutiert die zukünftigen Perspektiven der Disziplin. In einem einleitenden Beitrag blickt Prof. Dr. Dr. h. c. mult. Heribert Meffert auf nunmehr 50 Jahre Marketinggeschichte zurück, die er als Gründer des ersten Instituts für Marketing an einer deutschen Universität unmittelbar erlebt und wesentlich mitgestaltet hat. Er beschreibt die Entwicklungen, die "seine" Disziplin durchlaufen hat, aus eigener Erfahrung und erinnert sich dabei auch an persönliche Erlebnisse. Details ISBN 3658038985 ISBN-13 9783658038984 Title Die Entwicklung der Marketingdisziplin Author Philipp Sepehr Format Paperback Year 2013 Pages 279 Edition 2014th Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:158876321; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

  1. Seller sent me the wrong book, but the book they sent sounded interesting enough for me to keep it. I still contacted the seller and communication was fast and professional. They apologized for sending me the wrong book and said I could return it for a refund. I told them that I liked the book they sent me and wanted to keep it. They were happy. Told them thank you and happy new year. People make mistakes, but the fact that this seller was quick and professional and apologized made a difference.

    Prototype074

  2. The basket is perfectly what I ordered and as listed. It came in the factory packaging and was perfect upon delivery. Thank you postal service lol. The delivery took way longer than listed though, it was listed to come in a week from purchase, but took a whole month. I had some concerns at first, but communication with the company was top notch and they were very professional and answered most of my questions satisfyingly. Just prepare for a longer wait than listed, but I got what I bought lol.

    coalmineedbb

  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

    Olivier Marguillard

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