Unternehmenskommunikation in Geschftsbeziehungen: Business-to-Business-Kommunika

$ 58.58

ISBN: 9783658072933 Type: Textbook Subject Area: Social Science ISBN-13: 9783658072933 Item Length: 9.4 in Author: Helena Stehle Item Weight: 29.2 Oz Subject: Media Studies, Sociology / General Publisher: Springer Fachmedien Wiesbaden Gmbh Language: German Series: Organisationskommunikation Ser. Format: Trade Paperback Item Width: 6.6 in Number of Pages: Xviii, 471 Pages Publication Name: Unternehmenskommunikation in Geschäftsbeziehungen : Business-To-Business-Kommunikation Als Teil der Funktionalen PR-Forschung Publication Year: 2014 Book Title: Unternehmenskommunikation in Geschftsbeziehungen gtin13: 9783658072933

Description

Unternehmenskommunikation in Geschftsbeziehungen by Helena Stehle Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Sowohl Forschung als auch Praxis zu Unternehmenskommunikation und Public Relations (PR) gehen auf Beziehungen zwischen Unternehmen bislang kaum ein, obwohl die Vernetzung in zahlreichen Märkten voranschreitet und Firmen vor neue Herausforderungen stellt. Publisher Description Sowohl Forschung als auch Praxis zu Unternehmenskommunikation und Public Relations (PR) gehen auf Beziehungen zwischen Unternehmen bislang kaum ein, obwohl die Vernetzung in zahlreichen Märkten voranschreitet und Firmen vor neue Herausforderungen stellt. Die Unternehmenskommunikation kann dabei nicht nur Vertrieb und Marketing unterstützen, sondern – je nach Beziehungstyp und -situation – konstitutiven Charakter aufweisen, d. h. unmittelbar den Aufbau und Erhalt von Beziehungen berühren. Auf Basis der PR- und Interorganisationsforschung sowie strukturationstheoretischer Überlegungen erarbeitet Helena Stehle neue Konzepte für die Unternehmenskommunikation und PR. Das weit verbreitete Verständnis von Unternehmenskommunikation als Organisationsfunktion wird damit um eine Modellierung als Beziehungsfunktion ergänzt. Details ISBN 3658072938 ISBN-13 9783658072933 Title Unternehmenskommunikation in Geschftsbeziehungen Author Helena Stehle Format Paperback Year 2014 Pages 471 Edition 2015th Publisher Springer Fachmedien Wiesbaden GE_Item_ID:143847559; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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