Erlebnisorientiertes Internetmarketing: Analyse, Konzeption und Umsetzung von In-image

Erlebnisorientiertes Internetmarketing: Analyse, Konzeption und Umsetzung von In

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Language: German Format: Trade Paperback Type: Textbook Item Weight: 19.6 Oz gtin13: 9783824475292 Series: Forschungsgruppe Konsum Und Verhalten Ser. Item Width: 5.8 in Author: Sandra Diehl Subject: Marketing / General ISBN: 9783824475292 Number of Pages: Xxvi, 397 Pages Item Length: 8.3 in Book Title: Erlebnisorientiertes Internetmarketing ISBN-13: 9783824475292 Publication Year: 2002 Publication Name: Erlebnisorientiertes Internetmarketing : Analyse, Konzeption und Umsetzung Von Internetshops Aus Verhaltenswissenschaftlicher Perspektive Subject Area: Business & Economics Publisher: Deutscher Universitäts Verlag

Description

Erlebnisorientiertes Internetmarketing by Sandra Diehl Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Sandra Diehl führt eine theoretische und empirische Analyse von E-Commerce-Angeboten aus verhaltenswissenschaftlicher Sicht durch und entwickelt einen umfangreichen Kriterienkatalog mit konkreten strategischen und operativen Handlungsempfehlungen zur Unterstützung von Internetanbietern. Publisher Description Trotz der wachsenden Bedeutung des Internets für den Handel fehlt eine verhaltenswissenschaftlich fundierte Analyse von E-Commerce-Angeboten. Es dominieren technische Aspekte der Gestaltung von Websites, die Bedürfnisse der Konsumenten von Shopping-Angeboten hingegen werden bisher vernachlässigt. Vor diesem Hintergrund untersucht Sandra Diehl in einer theoretischen und empirischen Analyse, wie virtuelle Läden im Internet verhaltenswirksam gestaltet werden können. Sie entwickelt ein Verhaltensmodell, das sie an verschiedenen Versionen eines virtuellen Ladens überprüft. Nach der Vorlage eines realen Ladens wurde ein dreidimensionaler interaktiver Internetshop konzipiert, so dass erstmals ein direkter Vergleich der Wirkung von realer und virtueller Ladengestaltung möglich ist. Die Autorin weist die Bedeutung einer erlebnisorientierten Internetshop-Gestaltung empirisch nach und entwickelt einen umfangreichen Kriterienkatalog mit konkreten strategischen und operativen Handlungsempfehlungen zur Unterstützung von Internetanbietern. Details ISBN 3824475294 ISBN-13 9783824475292 Title Erlebnisorientiertes Internetmarketing Author Sandra Diehl Format Paperback Year 2002 Pages 397 Edition 2002nd Publisher Deutscher Universitatsverlag GE_Item_ID:143719939; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

  1. Seller sent me the wrong book, but the book they sent sounded interesting enough for me to keep it. I still contacted the seller and communication was fast and professional. They apologized for sending me the wrong book and said I could return it for a refund. I told them that I liked the book they sent me and wanted to keep it. They were happy. Told them thank you and happy new year. People make mistakes, but the fact that this seller was quick and professional and apologized made a difference.

    Prototype074

  2. The basket is perfectly what I ordered and as listed. It came in the factory packaging and was perfect upon delivery. Thank you postal service lol. The delivery took way longer than listed though, it was listed to come in a week from purchase, but took a whole month. I had some concerns at first, but communication with the company was top notch and they were very professional and answered most of my questions satisfyingly. Just prepare for a longer wait than listed, but I got what I bought lol.

    coalmineedbb

  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

    Olivier Marguillard

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