Management der Betriebstypenmarkentreue: Konzeptualisierung, Operationalisierung

$ 54.44

Subject Area: Business & Economics Item Weight: 12.1 Oz Number of Pages: Xxii, 233 Pages Format: Trade Paperback Language: German Publisher: Deutscher Universitäts Verlag Publication Year: 2005 Publication Name: Management der Betriebstypenmarkentreue : Konzeptualisierung, Operationalisierung und Gestaltungsempfehlungen Für Den Bekleidungseinzelhandel Book Title: Management der Betriebstypenmarkentreue Subject: Marketing / General Type: Textbook gtin13: 9783824482993 Item Length: 8.3 in Series: Unternehmenskooperation Und Netzwerkmanagement Ser. Author: Kristin Große-Bölting Item Width: 5.8 in ISBN-13: 9783824482993 ISBN: 9783824482993

Description

Management der Betriebstypenmarkentreue by Kristin Große-Bölting Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Kristin Große-Bölting weist nach, dass Selbstbildkongruenz, Kauffrequenz, wahrgenommene Alternativen, Zufriedenheit, Bezugsgruppenorientierung, Vertrauen, Kompetenz und Involvement besonderen Einfluss auf die Markentreue ausüben. Je nach Alter, Einkommen, Geschlecht und Art des Betriebstyps variiert die Stärke des Einflusses der Treuefaktoren. Publisher Description Kristin Grosse-Bolting weist nach, dass Selbstbildkongruenz, Kauffrequenz, wahrgenommene Alternativen, Zufriedenheit, Bezugsgruppenorientierung, Vertrauen, Kompetenz und Involvement besonderen Einfluss auf die Markentreue ausuben. Je nach Alter, Einkommen, Geschlecht und Art des Betriebstyps variiert die Starke des Einflusses der Treuefaktoren. Daher empfiehlt sie ein kundengruppenorientiertes Treuemanagement. Details ISBN 3824482991 ISBN-13 9783824482993 Title Management der Betriebstypenmarkentreue Author Kristin Große-Bölting Format Paperback Year 2005 Pages 233 Edition 2005th Publisher Deutscher Universitats-Verlag GE_Item_ID:158875161; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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