Advertising: What Everyone Needs to Kn... by Einstein, Mara Paperback / softbackFREE US DELIVERY | ISBN: 0190625899 | Quality Books

Description

Advertising: What Everyone Needs to Kn... by Einstein, Mara Paperback / softback. Author:Einstein, Mara. Book Binding:Paperback / softback. It's easy to see why. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. Can't find what you're looking for? Home page About us Feedback Payment Delivery Customer Service Contact us Shop by Price $10.34 $10.35 - $12.34 $12.35 - $14.34 $14.35 - $16.34 $16.35+ Shop pages Home page Payment Delivery Customer Service About the seller Need help? Send an eBay message Newsletter Add World of Books to your favourites and receive email newsletters about special promotions! General Interest Advertising: What Everyone Needs to Know® Product Details: Category: Books ISBN: 0190625899 Title: Advertising: What Everyone Needs to Know® The Fast Free Shipping Author: Einstein, Mara Publisher: Oxford University Press Inc Year Published: 2017 Number of Pages: 256 Book Binding: Paperback / softback Prizes: Book Condition: LIKENEW SKU: GOR014429365 Item description 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end? Please note, the image is for illustrative purposes only, actual book cover, binding and edition may vary. Payment Delivery Customer Service About Us eBay Commerce manages payments for items you buy from our store. You may pay for your items using credit or debit cards or other payment methods, under the discretion of eBay. eBay will manage settlement of the payments. The contract for sale underlying the purchase of goods is between us World of Books and you, the customer. eBay may change, discontinue, enhance or modify any aspect of managed payments at any time. eBay may use third-party payments services to assist; including companies that process payments and disburse settlements, perform risk assessments or compliance checks, verify identity and validate payment or settlement methods. The average shipping times for our orders are as follows: North America: 7-14 Days Other: 10-20 Days Our poly packaging is made with 30% recycled plastic content and is made in the UK. It has a LDPE 04 logo on it, which means that it can be recycled with other soft plastic (such as carrier bags). Our cardboard packaging is also 100% recyclable and can be recycled kerbside. We encourage you to recycle the packaging from your World of Books purchase. If for some reason your order has not arrived within 21 Business days please get in contact with us so that we can help you. World of Books USA offer a hassle free money back guarantee for your product, (excluding shipping & handling). We are committed to ensuring each customer is entirely satisfied with their purchase and our service. If you have any issues or concerns, please contact our customer service team within 60 days of purchase and they will be more than happy to help. World of Books USA was founded in 2005. We offer great value books on a wide range of subjects and we now ship over two million orders each year to satisfied customers throughout the world. We take great pride in our prompt delivery, first class customer service and excellent feedback. While we do our best to provide good quality books for you to read, there is no escaping the fact that it has been owned and read by someone else before you. It may well show signs of wear and tear, however each one of our books is hand-checked by our dedicated team for defects before shipping. World of Books sells quality used products at competitive prices to over 2 million customers worldwide each year. We want your experience with World of Books to be enjoyable and problem free. Over the past 8 years World of Books has seen the inventory grow from 1000 to over 1 Million books in stock. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know! All of our items are checked for quality before they go on sale and we like to think that our prices mean that no item is beyond your budget. At World of Books we are committed to minimising our environmental impact. Each month we recycle over 2.3 million books, saving over 12,500 metric tonnes of books a year from going straight into landfill sites. All of our paper waste is recycled within the UK and turned into corrugated cardboard. We believe that it is a travesty to simply throw away a used book or DVD when there is nothing wrong with it - we believe in giving each book or DVD the chance of finding a new home Home page About us Feedback Payment Delivery Customer Service Contact us