Soft Innovation: Economics, Product Aesthetics, and the Creative Industries by P
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Soft Innovation by Paul Stoneman Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies. Publisher Description At its heart this book is about innovation and the innovation process. On the way, it considers aesthetics, design, creativity and the creative industries, and a number of other similar topics. Much of the existing economic literature on innovation has taken a particularly technological or functional viewpoint as to what sort of new products and processes are to be considered innovations. One of the key things this book shows is that there is atype of innovation, here labelled 'soft innovation', primarily concerned with changes in products (and perhaps processes) of an aesthetic or intellectual nature, that has largely been ignored in thestudy of innovation prevalent in economics. Examples of innovations that, as a result of this refocusing, are here placed at the centre of the analysis include: the writing and publishing of a new book, the writing, production, and launching of a new movie, the development and launch of a new advertising promotion, the design and production of a new range of furniture, and architectural activity in the generation of new built form designs. The realisation of the existence of soft innovationmeans that, not only is innovation more widespread than previously considered, but that it may also take a different form than commonly considered. Soft Innovation addresses keyissues such as: * The measurement of the rate and extent of soft innovation,* The determinants of the rate and direction of soft innovation and its diffusion,* The impacts of soft innovation and diffusion upon outputs, productivity, employment, firm performance, trade, and economic welfare,* Policy, considering whether there is a rationale for government intervention in the soft innovation generation and diffusion processes, and if so whatinstruments can be used in such intervention?Soft Innovation breaks new ground in the study of innovation, and will be key reading for academics and researchers of Innovation,Marketing, and Design, as well as consultants, practitioners, and policy-makers concerned with the creative industries. Author Biography Professor Paul Stoneman is Research Professor in the Marketing and Strategic Management Group and Head of the Technological Innovations Research Unit in Warwick Business School. He has held visiting positions at Stanford and Nuffield College, Oxford. He has published widely on the Economics of Innovation especially as regards the diffusion of new technology and technology policy. He is author of one of the earliest studies of computerization in the UK as well astexts on technological change and technology policy, with a recent volume on technological diffusion. Past papers have appeared inter alia in the Rand Journal of Economics, the Economic Journal and TheJournal of Industrial Economics. Details ISBN 0199572488 ISBN-13 9780199572489 Title Soft Innovation Author Paul Stoneman Format Hardcover Year 2010 Pages 384 Publisher Oxford University Press GE_Item_ID:137018136; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
