In the Mood for Munsingwear Minnesotas Underwear Fame by Susan Marks Hardcover 2011-image
In the Mood for Munsingwear Minnesotas Underwear Fame by Susan Marks Hardcover 2011-image

In the Mood for Munsingwear Minnesotas Underwear Fame by Susan Marks Hardcover 2011

$ 5.94

Illustrator: Yes Item Length: 10 in ISBN-10: 0873518225 Synopsis: At a time when polite society wouldn't dream of hanging women's and men's underwear on the same clothesline, a Minnesota manufacturer dared to advertise the unmentionable. "Don't Say Underwear," crowed the ads, "Say Munsingwear!" Consumers of the 1890s responded. The company's wildly popular "itchless" union suits represented a truly revolutionary advance. When fashion and central heating changed the market, Munsingwear offered silk and nylon stockings, "stretchy-seat" briefs for men, and the essential Foundettes, the Spanx of its generation. Erotic ads showed underwear-clad women (or men) in provocative poses with promising captions: "Half-pint pants," "Next Best to Nothing." And by the 1940s and '50s, Munsingwear was selling risqué lingerie in its famous Holly wood Vassarette line, including bullet bras, lacey merry widows, chiffon peignoirs, and silk sleepwear. Beyond these playful and suggestive ad campaigns, author Susan Marks also provides a fascinating view of the company's labor relations, from sweatshop conditions in the 1880s to the changed world of the 1920s, when Munsingwear provided free medical care, a library, teams and clubs, and Americanization classes. Richly illustrated, In the Mood for Munsingwear is not just the history of a company but an intimate look at the changing mores of America. Susan Marks is a freelance writer, producer, and director and the author of Finding Betty Crocker: The Secret Life of America's First Lady of Food., A peek under the fabric of American life with one of the country's most successful manufacturers of intimate apparel., At a time when polite society wouldn't dream of hanging women's and men's underwear on the same clothesline, a Minnesota manufacturer dared to advertise the unmentionable. "Don't Say Underwear," crowed the ads, "Say Munsingwear " Consumers of the 1890s responded. The company's wildly popular "itchless" union suits represented a truly revolutionary advance. When fashion and central heating changed the market, Munsingwear offered silk and nylon stockings, "stretchy-seat" briefs for men, and the essential Foundettes, the Spanx of its generation. Erotic ads showed underwear-clad women (or men) in provocative poses with promising captions: "Half-pint pants," "Next Best to Nothing." And by the 1940s and '50s, Munsingwear was selling risque lingerie in its famous Holly wood Vassarette line, including bullet bras, lacey merry widows, chiffon peignoirs, and silk sleepwear. Beyond these playful and suggestive ad campaigns, author Susan Marks also provides a fascinating view of the company's labor relations, from sweatshop conditions in the 1880s to the changed world of the 1920s, when Munsingwear provided free medical care, a library, teams and clubs, and Americanization classes. Richly illustrated, In the Mood for Munsingwear is not just the history of a company but an intimate look at the changing mores of America. Susan Marks is a freelance writer, producer, and director and the author of Finding Betty Crocker: The Secret Life of America's First Lady of Food. Publication Year: 2011 LC Classification Number: TT670.M29 2011 Publisher: Minnesota Historical Society Press Author: Susan Marks Language: English Intended Audience: Trade gtin13: 9780873518222 Topic: Fashion & Accessories, United States / State & Local / MidWest (IA, Il, in, Ks, Mi, MN, Mo, Nd, Ne, Oh, Sd, Wi) Book Title: In the Mood for Munsingwear : Minnesota's Claim to Underwear Fame brand: Minnesota Historical Society Press Item Width: 8 in Item Weight: 16 Oz Dewey Edition: 22 Format: Hardcover LCCN: 2010-050278 Number of Pages: 128 Pages Item Height: 0.7 in Genre: Design, History ISBN-13: 9780873518222 Dewey Decimal: 646.4/209776

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Bargainbookstores In the Mood for Munsingwear: Minnesota's Claim to Underwear Fame (Hardback or Cased Book) By Marks, Susan Condition: Format: Hardback or Cased Book Publisher: Minnesota Historical Society Press Publication Date: 4/1/2011 ISBN: 9780873518222 About Us Payment Shipping Terms Returns Welcome to BargainBookStores Your source for quality books at reduced prices. Satisfaction guaranteed! We guarantee your satisfaction and stand behind everything we sell. Standard shipping is always free to the lower 48 states. Expedited and International shipping options are also available. Thank you for your business and enjoy! Payments Payment for all eBay orders must be completed through eBay Payments. We require immediate payment for "Buy It Now" and "auction" style listings. Shipping We ship within the 48 contiguous United States. Tracking is provided for all US domestic shipments. Free Standard Shipping Most orders are processed within 2-5 business days of order receipt. Allow 1-5 business days for delivery after your order has shipped. Shipping times are estimated and are not guaranteed by Bargainbookstores Terms Item Availability While we try to maintain accurate quantity in our listing, items listed on eBay may be sold elsewhere before the eBay listing ends. If you bought an out of stock item, we will cancel your order and issue a refund. Please do not leave negative or neutral feedback for cancelled orders. Condition Guide Unless otherwise noted, all products sold by Bargainbookstores are brand new in retail packaging and include U.S. manufacturer warranty. 100% Customer Satisfaction Guaranteed We want to ensure your satisfaction. If you are dissatisfied with your purchase or shopping experience, we would like to hear from you. Please contact us using eBay Messaging . Please be sure to include your contact information and order number. Please note: Business hours are Monday-Friday. We try our best to respond to all questions and comments within one business day. Lost or Damaged Shipments If your order was damaged during shipping or if you did not receive your order, contact us and we will be happy to take care of the issue. Please wait until the end of the delivery time estimate before contacting us about missing shipments. Please contact us using eBay Messaging . Please include your contact information and order number. Your Privacy Bargainbookstores does not sell or market customer information to other businesses or organizations. Customer Comments We are constantly striving to improve our service and would love to hear your comments. Please contact us using eBay Messaging Returns Bargainbookstores accepts returns within 30 days of order receipt. Return Process Please contact us using eBay Messaging before returning your order. Returns without prior authorization will not be refunded. Return Requirements Returned merchandise must be in the same condition in which it was received. No return credit will be given if an item is in used condition or has missing or damaged retail packaging. Please adequately package return shipments. No credit will be given if item is damaged in return shipment.

  1. This fascinating hardcover dives into the quirky history of Munsingwear and its impact on Minnesota’s underwear legacy. Susan Marks delivers a well-researched, engaging read packed with vintage ads and fun facts. Perfect for nostalgia lovers or anyone curious about fashion history. A great find at a bargain price—highly recommended!

    Elitzur Bar-Yehuda

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