Strategische Preisgestaltung in Offline- und Online-Vertriebskanlen: Determinant-image

Strategische Preisgestaltung in Offline- und Online-Vertriebskanlen: Determinant

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ISBN-13: 9783658224936 Language: German Genre: Business & Economics ISBN: 9783658224936 Number of Pages: Xv, 188 Pages Item Weight: 95.3 Oz Book Series: Schriftenreihe des Instituts Für Marktorientierte Unternehmensführung (IMU), Universität Mannheim Ser. Publication Name: NA Item Length: 8.3 in Book Title: Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen Auf das Verhalten Von Konsumenten Format: Trade Paperback Item Width: 5.8 in Type: NA Topic: Consumer Behavior, Distribution, Sales & Selling / General Publisher: Springer Fachmedien Wiesbaden Gmbh gtin13: 9783658224936 Publication Year: 2018 Illustrator: Yes Author: Karin Lauer

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Strategische Preisgestaltung in Offline- und Online-Vertriebskanlen by Karin Lauer Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Das Online-Umfeld verändert die strategische Preisgestaltung und deren Auswirkungen auf den Markt sind noch ungeklärt. Vor diesem Hintergrund untersucht Karin Lauer auf Basis mehrerer empirischer Studien den Einfluss der Preisgestaltung in Offline- und Online-Vertriebskanälen auf das Verhalten von Konsumenten. Publisher Description Das Online-Umfeld verändert die strategische Preisgestaltung und deren Auswirkungen auf den Markt sind noch ungeklärt. Vor diesem Hintergrund untersucht Karin Lauer auf Basis mehrerer empirischer Studien den Einfluss der Preisgestaltung in Offline- und Online-Vertriebskanälen auf das Verhalten von Konsumenten. Dabei betrachtet sie insbesondere, wie Konsumenten auf vertriebskanalbezogene Preisdifferenzierung und dynamische Preise im Zeitverlauf reagieren.Das Institut für Marktorientierte Unternehmensführung (IMU) wurde 1999 an der Universität Mannheim neu konstituiert. Es versteht sich als Plattform für anwendungsorientierte Forschung sowie als Forum des Dialogs zwischen Wissenschaft und Praxis. Ziel dieser Schriftenreihe ist es, wissenschaftliche Erkenntnisse zu publizieren, die für die marktorientierte Unternehmensführung von Bedeutung sind. Details ISBN 3658224932 ISBN-13 9783658224936 Title Strategische Preisgestaltung in Offline- und Online-Vertriebskanlen Author Karin Lauer Format Paperback Year 2018 Pages 188 Edition 1st Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:158839333; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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