Profitables Markenmanagement: Strategien -- Konzepte -- Best Practices by Adel G-image

Profitables Markenmanagement: Strategien -- Konzepte -- Best Practices by Adel G

$ 50.74

Item Weight: 23.6 Oz Publisher: Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh Item Width: 6.7 in Subject: Marketing / General, Management Science ISBN: 9783322912572 Author: Olaf Göttgens Format: Trade Paperback Number of Pages: Xxvi, 355 Pages Item Length: 9.6 in Book Title: Profitables Markenmanagement Language: German Publication Year: 2012 Type: Textbook gtin13: 9783322912572 ISBN-13: 9783322912572 Subject Area: Business & Economics Publication Name: Profitables Markenmanagement : Strategien -- Konzepte -- Best Practices

Description

Profitables Markenmanagement by Adel Gelbert, Olaf Göttgens, Christian Böing Estimated delivery 3-12 business days Format Paperback Condition Brand New Description BBDO Consulting hat auf dem Gebiet des Markenmanagements den "Brand-Equity-Management-Ansatz" entwickelt und erfolgreich in die Beratungspraxis umgesetzt. Publisher Description "Profitables Markenmanagement" dokumentiert erstmals das Know-how und die Beratungspraxis der Experten aus der BBDO Consulting im Bereich der strategischen und operativen Markenführung. Renommierte Autoren aus Wissenschaft und Praxis zeigen, wie profitables Markenmanagement in der Praxis auszugestalten ist. Dabei werden zunächst die Bausteine erfolgreichen Markenmanagements vorgestellt. Best Practice Beispiele aus dem Kundenkreis der BBDO Consulting (TKK, Siemens, eBay, E-Plus, Allianz, Ratiopharm u.a.) zeigen anschließend, wie die beschriebenen Methoden und Konzepte zur nachhaltigen Steigerung des Markenwerts in der Unternehmenspraxis beitragen. Details ISBN 3322912574 ISBN-13 9783322912572 Title Profitables Markenmanagement Author Adel Gelbert, Olaf Göttgens, Christian Böing Format Paperback Year 2012 Pages 355 Publisher Gabler GE_Item_ID:144494412; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

  1. Seller sent me the wrong book, but the book they sent sounded interesting enough for me to keep it. I still contacted the seller and communication was fast and professional. They apologized for sending me the wrong book and said I could return it for a refund. I told them that I liked the book they sent me and wanted to keep it. They were happy. Told them thank you and happy new year. People make mistakes, but the fact that this seller was quick and professional and apologized made a difference.

    Prototype074

  2. The basket is perfectly what I ordered and as listed. It came in the factory packaging and was perfect upon delivery. Thank you postal service lol. The delivery took way longer than listed though, it was listed to come in a week from purchase, but took a whole month. I had some concerns at first, but communication with the company was top notch and they were very professional and answered most of my questions satisfyingly. Just prepare for a longer wait than listed, but I got what I bought lol.

    coalmineedbb

  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

    Olivier Marguillard

Related products