Kundenbindung in vertikalen Kontraktmarketingsystemen: Eine Analyse anhand des M-image

Kundenbindung in vertikalen Kontraktmarketingsystemen: Eine Analyse anhand des M

$ 62.1

ISBN-13: 9783835003781 Book Title: Kundenbindung in vertikalen Kontraktmarketingsystemen Publication Year: 2006 ISBN: 9783835003781 Subject Area: Business & Economics Author: Klaus Bodensteiner Format: Trade Paperback gtin13: 9783835003781 Item Width: 5.8 in Item Weight: 17.6 Oz Publication Name: Kundenbindung in Vertikalen Kontraktmarketingsystemen : Eine Analyse Anhand des Marktes Für Ersatzteile der Automobilwirtschaft Publisher: Deutscher Universitäts Verlag Language: German Type: Textbook Item Length: 8.3 in Series: Forum Marketing Ser. Number of Pages: Xxvi, 353 Pages Subject: Marketing / General

Description

Kundenbindung in vertikalen Kontraktmarketingsystemen by Klaus Bodensteiner, Prof. Dr. Reinhard Hünerberg Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Anhand des Marktes für Ersatzteile in der Automobilwirtschaft zeigt Klaus Bodensteiner systemimmanente Interessengegensätze zwischen Herstellern und Händlern auf, definiert den Begriff der Kunden- bzw. Händlerbindung und entwickelt ein kausalanalytisches Modell zu dessen Erklärung und Messung. Publisher Description Kundenbindung ist ein wichtiger Baustein für den Erfolg von Unternehmen. Entsprechend umfangreich ist die wissenschaftliche Literatur zu diesem Thema. Allerdings wurden Bindungsaspekte zwischen Herstellern und Händlern in vertikalen Kontraktmarketingsystemen bisher vernachlässigt. Zwar sind Vertragshändler "gebundene" Händler, doch bewirken systemimmanente Interessengegensätze, dass sie gegen die Interessen der Hersteller handeln. Anhand des Marktes für Ersatzteile in der Automobilwirtschaft definiert Klaus Bodensteiner den Begriff der Kunden- bzw. Händlerbindung und entwickelt ein kausalanalytisches Modell zu dessen Erklärung und Messung. Er überprüft seine Erkenntnisse empirisch und zeigt Implikationen für Automobilhersteller auf. Details ISBN 383500378X ISBN-13 9783835003781 Title Kundenbindung in vertikalen Kontraktmarketingsystemen Author Klaus Bodensteiner, Prof. Dr. Reinhard Hünerberg Format Paperback Year 2006 Pages 353 Edition 2006th Publisher Deutscher Universitatsverlag GE_Item_ID:158848305; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

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