Unternehmerische Selbstdarstellung Im Internet : Die Interaktive Onlineberich...-image

Unternehmerische Selbstdarstellung Im Internet : Die Interaktive Onlineberich...

$ 41.38

Item Length: 8.3 in gtin13: 9783658259600 Publication Year: 2019 Publisher: Springer Fachmedien Wiesbaden Gmbh Book Title: Unternehmerische Selbstdarstellung Im Internet : Die Interaktive Onlineberichterstattung Von DAX-Unternehmen Illustrator: Yes Language: German Item Weight: 17.1 Oz Topic: Business Communication / General, Business Ethics, Media Studies Item Width: 5.8 in Genre: Social Science, Business & Economics Number of Pages: Xiv, 358 Pages Author: Alena Voelzkow ISBN: 9783658259600 Format: Trade Paperback

Description

Unternehmerische Selbstdarstellung Im Internet : Die Interaktive Onlineberichterstattung Von Dax-unternehmen, Paperback by Voelzkow, Alena, ISBN 3658259604, ISBN-13 9783658259600, Like New Used, Free shipping in the US Alena Voelzkow beschreibt in diesem Buch, wie sich Geschäftsberichte von DAX-Unternehmen in den letzten Dekaden unter dem gesellschaftlichen Leitbild der Nachhaltigkeit verändert haben und liefert empirische Ergebnisse über den Einfluss er Medien auf das Corporate Reporting. In ihrer mediensoziologischen Analyse untersucht sie, was Onlineberichte von klassischen Geschäfts- und Nachhaltigkeitsberichten auf Papier unterscheidet und welche Vorteile das Internet berichterstattenden Unternehmen bietet. Die Autorin zeigt, inwieweit Unternehmen in ihrem Kommunikationsverhalten die neuen Medien für eine Personalisierung ihrer Berichterstattung und für Dialogangebote nutzen und ob sie so den unterschiedlichen Interessen der Stakeholder an der Berichterstattung besser gerecht werden.

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