Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur: Theoretis-image

Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur: Theoretis

$ 64.62

gtin13: 9783824477159 Book Title: Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeage ISBN-13: 9783824477159 ISBN: 9783824477159

Description

The Nile on eBay FREE SHIPPING UK WIDE Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur by Dirk Schachtner Vor dem Hintergrund informations- und institutionenökonomischer Ansätze untersucht Dirk Schachtner die Konfliktpotenziale in der Beziehung zwischen Unternehmen und Werbeagentur. FORMAT Paperback LANGUAGE German CONDITION Brand New Publisher Description Vor dem Hintergrund informations- und institutionenökonomischer Ansätze untersucht Dirk Schachtner die Konfliktpotenziale in der Beziehung zwischen Unternehmen und Werbeagentur. Back Cover Die Beziehung zwischen Unternehmen und Werbeagentur ist gepr Table of Contents 1 Einführung.- 2 Neue mikroökonomische Ansätze als theoretischer Bezugsrahmen.- 3 Charakteristika der untersuchten Beziehung.- 4 Möglichkeiten der Reduktion von Unsicherheitsproblemen vor der eigentlichen Zusammenarbeit.- 5 Die Problematik der Leistungsbeurteilung vor dem Hintergrund der normativen Prinzipal-Agenten-Theorie.- 6 Operationalisierung der Modellvariablen als Grundlage der empirischen Untersuchung.- 7 Überprüfung der Instrumente zur Messung der latenten Konstrukt.- 8 Überprüfung der Untersuchungshypothesen.- 9 Zusammenfassung und Ausblick.- Anhang: Fragebogen der empirischen Untersuchung. Long Description J Description for Sales People Die Beziehung zwischen Unternehmen und Werbeagentur ist gepr Details ISBN 3824477157 Author Dirk Schachtner Short Title GER-BEZIEHUNG ZWISCHEN WERBUNG Language German ISBN-10 3824477157 ISBN-13 9783824477159 Media Book Format Paperback Pages 248 Series Gabler Edition Wissenschaft DEWEY 658.8 Year 2002 Publication Date 2002-09-25 Edition 2002nd Translated from German DOI 10.1007/978-3-663-07928-6 AU Release Date 2002-09-25 NZ Release Date 2002-09-25 UK Release Date 2002-09-25 Imprint Deutscher Universitats-Verlag Place of Publication Wiesbaden Country of Publication Germany Publisher Deutscher Universitats-Verlag Edition Description 2002 ed. Subtitle Theoretische Systematisierung und empirische Überprüfung eines Prinzipal-Agenten-Modells Illustrations 50 Illustrations, black and white; XXIII, 248 S. 50 Abb. Audience Professional & Vocational Country of Origin US Product Class Description Sales & Marketing We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:158875795;

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