Public Relations Planning, Research, And Measurement-image

Public Relations Planning, Research, And Measurement

$ 7.92

Author: Colin Babiuk, Mark Hunter Lavigne Item Weight: 3.5 Oz Genre: Business & Economics ISBN: 9781772442854 Number of Pages: 66 Pages Book Title: Public Relations Planning, Research, and Measurement Publication Year: 2023 height: 0.1 in Language: English Item Width: 6 in Format: Trade Paperback Topic: Public Relations Publisher: Rock's Mills Press Item Height: 0.1 in Item Length: 9 in width: 6 in

Description

Public Relations Planning, Research, And Measurement. Number of Pages: 66. Publication Date: 2023-07-25. Publisher: Rock's Mills Press. Please refer to the section BELOW (and NOT ABOVE ) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title: Public Relations Planning, Research, And Measurement ISBN13: 9781772442854 ISBN10: 1772442852 Author: LaVigne, Mark Hunter (Author), Babiuk, Colin (Author) Description: With Contributions By Kim Blanchette And Colleen Killingsworthintroduction By Daniel Grangerthis Book Was Created To Assist Entry-Level Communicators In Learning How To Develop Successful Campaigns, As Well As To Provide More Seasoned Practitioners With A Refresher On The Elements Of An Effective Communication Plan It Covers: The Creation Of Executive Summaries Using The Race Formula; Research And Analysis;The Setting Of Goals And Objectives;Identification Of Target Audiences And Key Messages;Development Of Strategies, Tactics, Timelines, And Budgets;Effective Use Of Human Resources In A Campaign; Andevaluation Of A Campaign's Outcome Case Studies Of Real-Life Campaigns Round Out This Invaluable Guidebook Binding: Paperback, Paperback Publisher: Rock's Mills Press Publication Date: 2023-07-25 Dimensions: 0.14'' H x 9'' L x 6'' W Number of Pages: 66 Language: English

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