Dynamics of Mass Communication: Media in Transition by Joseph Dominick (English)-image

Dynamics of Mass Communication: Media in Transition by Joseph Dominick (English)

$ 41.54

gtin13: 9780071318266 Type: NA Country of Origin: United States ISBN: 9780071318266 Publication Name: NA ISBN-13: 9780071318266

Description

The Nile on eBay FREE SHIPPING UK WIDE Dynamics of Mass Communication: Media in Transition by Joseph Dominick Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more. Table of Contents Brief ContentsPart I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass CommunicationChapter 3 Historical and Cultural ContextPart II Media Chapter 4 The Internet and Social MediaChapter 5 NewspapersChapter 6 MagazinesChapter 7 BooksChapter 8 RadioChapter 9 Sound RecordingChapter 10 Motion PicturesChapter 11 Broadcast TelevisionChapter 12 Cable, Satellite and Internet TelevisionPart III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 AdvertisingPart IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations.Chapter 17 Ethics and Other Informal ControlsPart V Impact of the Media Chapter 18 Social Effects of Mass CommunicationGlossary Photo Credits Index Details ISBN 0071318267 Pages 512 Year 2012 ISBN-10 0071318267 ISBN-13 9780071318266 Format Paperback Series B&b Journalism Short Title Dynamics of Mass Communication Language English Edition 12th Media Book Subtitle Media in Transition DEWEY 302.23 Author Joseph Dominick Publication Date 2012-04-16 UK Release Date 2012-04-16 Country of Publication United States AU Release Date 2012-04-16 NZ Release Date 2012-04-16 US Release Date 2012-04-16 Illustrations col. Illustrations Imprint McGraw Hill Higher Education Place of Publication London Publisher McGraw-Hill Education - Europe Edition Description 12th edition Audience Tertiary & Higher Education Product Class Description Social Sciences: Textbooks & Study Guides We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:134223059;

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