Verbraucherbewertung von Markenstrategien fr globale gegenber lokalen Marken by-image

Verbraucherbewertung von Markenstrategien fr globale gegenber lokalen Marken by

$ 49.94

Format: Paperback ISBN-13: 9786209165870 ISBN: 9786209165870 Language: German Book Title: Verbraucherbewertung von Markenstrategien fr globale gegenber lok gtin13: 9786209165870 Type: NA Publication Name: NA Author: Plavini Punyatoya

Description

Verbraucherbewertung von Markenstrategien fr globale gegenber lokalen Marken by Plavini Punyatoya Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Bei der Einführung eines neuen Produkts auf dem Markt prüfen Unternehmen stets zwei mögliche Optionen. Entweder entscheiden sie sich für eine Markenerweiterung, bei der ein erweiterter Markenname verwendet wird, oder sie wählen einen völlig neuen Markennamen. Die wahrgenommene Globalität einer Marke beeinflusst diese Entscheidung hinsichtlich der Wahl eines neuen Markennamens gegenüber einem erweiterten Markennamen. Das Buch diskutiert den Einfluss der Globalität einer Marke (global gegenüber lokal) und der Markenstrategie (neuer Markenname gegenüber erweitertem Markennamen) auf die Einstellung der Verbraucher und ihre Kaufabsicht für neue Produkte. Anschließend wurde die moderierende Rolle der Produktähnlichkeit und der Konzeptkonsistenz auf den Interaktionseffekt untersucht. Das Buch präsentiert die Forschungsarbeit anhand von drei Aufsätzen. Die Forschung wurde sowohl für Funktions- als auch für Prestigeprodukte durchgeführt, um eine allgemeinere Erkenntnis zu präsentieren. Das Buch legt nahe, dass Unternehmen die wahrgenommene Globalität der Marke, die Produktkategorie, den Grad der Ähnlichkeit des neuen Produkts mit dem Original und den Grad der Konzeptkonsistenz des neuen Produkts berücksichtigen müssen, bevor sie ihre Markenstrategie festlegen. Die Forschungsergebnisse können Unternehmen dabei helfen, die richtige Markenstrategie bei der Einführung eines neuen Produkts zu wählen. Details ISBN 6209165877 ISBN-13 9786209165870 Title Verbraucherbewertung von Markenstrategien fr globale gegenber lokalen Marken Author Plavini Punyatoya Format Paperback Year 2025 Pages 120 Publisher Verlag Unser Wissen GE_Item_ID:174473812; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

  1. Seller sent me the wrong book, but the book they sent sounded interesting enough for me to keep it. I still contacted the seller and communication was fast and professional. They apologized for sending me the wrong book and said I could return it for a refund. I told them that I liked the book they sent me and wanted to keep it. They were happy. Told them thank you and happy new year. People make mistakes, but the fact that this seller was quick and professional and apologized made a difference.

    Prototype074

  2. The basket is perfectly what I ordered and as listed. It came in the factory packaging and was perfect upon delivery. Thank you postal service lol. The delivery took way longer than listed though, it was listed to come in a week from purchase, but took a whole month. I had some concerns at first, but communication with the company was top notch and they were very professional and answered most of my questions satisfyingly. Just prepare for a longer wait than listed, but I got what I bought lol.

    coalmineedbb

  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

    Olivier Marguillard

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