Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kunden...-image

Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kunden...

$ 46.73

ISBN: 9783835004405 Author: Carsten Schultz Language: German Number of Pages: Xxii, 382 Pages Item Length: 8.3 in Book Title: Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltun Subject: Management, Production & Operations Management Type: Textbook Series: Betriebswirtschaftliche Studien in Forschungsintensiven Industrien Ser. Publication Year: 2006 Publication Name: Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kundenbeziehungen Am Beispiel der Telemedizin Format: Trade Paperback gtin13: 9783835004405 Subject Area: Business & Economics Item Width: 5.8 in Publisher: Deutscher Universitäts Verlag Item Weight: 18.8 Oz

Description

Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kundenbeziehungen Am Beispiel Der Telemedizin, Paperback by Schultz, Carsten; Gemünden, Hans Georg (FRW), ISBN 3835004409, ISBN-13 9783835004405, Like New Used, Free shipping in the US Carsten Schultz befragt Patienten, Ärzte und Krankenkassen und zeigt, dass Kunden dann wertvolle Beiträge zur Entwicklung und Markteinführung innovativer Dienstleistungen erbringen, wenn sie eng an den Anbieter gebunden sind. Dazu müssen Unternehmen bestehende Informationsdefizite beim Kunden abbauen. Abschließend werden Unterschiede in den Beziehungen zu End- bzw. Geschäftskunden systematisch abgeleitet.

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