Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kunden...-image

Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kunden...

$ 46.73

Format: Trade Paperback Type: Textbook Subject Area: Business & Economics Book Title: Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltun Publication Name: Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kundenbeziehungen Am Beispiel der Telemedizin Language: German Item Width: 5.8 in ISBN: 9783835004405 Author: Carsten Schultz Item Length: 8.3 in Subject: Management, Production & Operations Management gtin13: 9783835004405 Item Weight: 18.8 Oz Series: Betriebswirtschaftliche Studien in Forschungsintensiven Industrien Ser. Number of Pages: Xxii, 382 Pages Publication Year: 2006 Publisher: Deutscher Universitäts Verlag

Description

Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kundenbeziehungen Am Beispiel Der Telemedizin, Paperback by Schultz, Carsten; Gemünden, Hans Georg (FRW), ISBN 3835004409, ISBN-13 9783835004405, Like New Used, Free shipping in the US Carsten Schultz befragt Patienten, Ärzte und Krankenkassen und zeigt, dass Kunden dann wertvolle Beiträge zur Entwicklung und Markteinführung innovativer Dienstleistungen erbringen, wenn sie eng an den Anbieter gebunden sind. Dazu müssen Unternehmen bestehende Informationsdefizite beim Kunden abbauen. Abschließend werden Unterschiede in den Beziehungen zu End- bzw. Geschäftskunden systematisch abgeleitet.

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