Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kunden...-image

Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kunden...

$ 46.73

Series: Betriebswirtschaftliche Studien in Forschungsintensiven Industrien Ser. Number of Pages: Xxii, 382 Pages ISBN: 9783835004405 Subject Area: Business & Economics Publication Year: 2006 Format: Trade Paperback Author: Carsten Schultz Publisher: Deutscher Universitäts Verlag Item Weight: 18.8 Oz Type: Textbook gtin13: 9783835004405 Language: German Publication Name: Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kundenbeziehungen Am Beispiel der Telemedizin Item Length: 8.3 in Subject: Management, Production & Operations Management Book Title: Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltun Item Width: 5.8 in

Description

Management Hochwertiger Dienstleistungen : Erfolgreiche Gestaltung Von Kundenbeziehungen Am Beispiel Der Telemedizin, Paperback by Schultz, Carsten; Gemünden, Hans Georg (FRW), ISBN 3835004409, ISBN-13 9783835004405, Like New Used, Free shipping in the US Carsten Schultz befragt Patienten, Ärzte und Krankenkassen und zeigt, dass Kunden dann wertvolle Beiträge zur Entwicklung und Markteinführung innovativer Dienstleistungen erbringen, wenn sie eng an den Anbieter gebunden sind. Dazu müssen Unternehmen bestehende Informationsdefizite beim Kunden abbauen. Abschließend werden Unterschiede in den Beziehungen zu End- bzw. Geschäftskunden systematisch abgeleitet.

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