Motivationale Determinanten der Wertschpfung durch Customer Engagement: Theoreti-image

Motivationale Determinanten der Wertschpfung durch Customer Engagement: Theoreti

$ 41.27

Topic: Marketing / General, Management Number of Pages: Xx, 213 Pages Book Title: Motivationale Determinanten der Wertschöpfung Durch Customer Engagement : Theoretische Konzeption und Analyse Am Beispiel des Automobilhandels Type: NA Item Length: 8.3 in ISBN: 9783658353902 Publisher: Springer Fachmedien Wiesbaden Gmbh Item Weight: 11 Oz Genre: Business & Economics Illustrator: Yes Author: Anna Nauen Book Series: Integratives Marketing-Wissenstransfer Zwischen Theorie Und Praxis Ser. Language: German Item Width: 5.8 in ISBN-13: 9783658353902 gtin13: 9783658353902 Publication Name: NA Publication Year: 2021 Format: Trade Paperback

Description

Motivationale Determinanten der Wertschpfung durch Customer Engagement by Anna Nauen Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Die Gestaltung von überlegenen Kundenbeziehungen bildet heutzutage den Ausgangspunkt für wirtschaftlichen Erfolg und langfristiges Wachstum von Unternehmen. Die Identifikation und die Förderung des Customer Engagement werden die zukünftige Quelle der Wertschöpfung darstellen. Publisher Description Die Gestaltung von überlegenen Kundenbeziehungen bildet heutzutage den Ausgangspunkt für wirtschaftlichen Erfolg und langfristiges Wachstum von Unternehmen. Neben dem Kaufverhalten können Kunden Wert für ein Unternehmen schaffen, indem sie neue Kunden werben, ihre Erfahrungen mit Anderen teilen oder Feedback geben. Bisher war unklar, welche motivationalen Determinanten diese wünschenswerte Kundenverhaltensweise, das sogenannte Customer Engagement, beeinflussen. Anhand von qualitativen Interviews und einer Online-Befragung zeigt Anna Nauen, dass die Bereitschaft zu Customer Engagement Verhalten vor allem dann besteht, wenn dem eigenen Selbst Ausdruck verliehen wird. Kunden wollen in erster Linie kein Geld für ihr Engagement, sondern sie möchten sich als selbstbestimmt erleben, sich mit Anderen vergleichen und zugehörig fühlen. Die Identifikation und die Förderung des Customer Engagement werden die zukünftige Quelle der Wertschöpfung darstellen. Details ISBN 3658353902 ISBN-13 9783658353902 Title Motivationale Determinanten der Wertschpfung durch Customer Engagement Author Anna Nauen Format Paperback Year 2021 Pages 213 Edition 1st Publisher Springer Fachmedien Wiesbaden GE_Item_ID:173041068; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

  1. Seller sent me the wrong book, but the book they sent sounded interesting enough for me to keep it. I still contacted the seller and communication was fast and professional. They apologized for sending me the wrong book and said I could return it for a refund. I told them that I liked the book they sent me and wanted to keep it. They were happy. Told them thank you and happy new year. People make mistakes, but the fact that this seller was quick and professional and apologized made a difference.

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  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

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