Strategic Reputation Risk Management, Paperback by Larkin, J., Brand New, Fre...
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Description
Strategic Reputation Risk Management, Paperback by Larkin, J., Brand New, Fre.... Strategic Reputation Risk Management, Paperback by Larkin, J., ISBN 1349432520, ISBN-13 9781349432523, Brand New, Free shipping in the US Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies. Strategic Reputation Risk Management, Paperback by Larkin, J., ISBN 1349432520, ISBN-13 9781349432523, Brand New, Free shipping in the US Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
