Description
Political Marketing Game, Paperback by Lees-Marshment, Jennifer, Like New Use.... Political Marketing Game, Paperback by Lees-Marshment, Jennifer, ISBN 1137516429, ISBN-13 9781137516428, Like New Used, Free shipping in the US "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- Political Marketing Game, Paperback by Lees-Marshment, Jennifer, ISBN 1137516429, ISBN-13 9781137516428, Like New Used, Free shipping in the US "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--