Political Marketing Game, Paperback by Lees-Marshment, Jennifer, Like New Use...

$ 33.41

ISBN: 9781137516428 Format: Trade Paperback Book Title: Political Marketing Game Type: Textbook Publication Name: Political Marketing Game Item Length: 9.3 in Language: English Number of Pages: Xv, 259 Pages Subject Area: Political Science, Business & Economics Publication Year: 2011 Item Width: 6.1 in Publisher: Palgrave Macmillan The Limited Subject: Marketing / General, Political Process / Campaigns & Elections, General, Comparative Politics Author: Jennifer Lees-Marshment Item Weight: 15.1 Oz width: 6.1 in

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Political Marketing Game, Paperback by Lees-Marshment, Jennifer, Like New Use.... Political Marketing Game, Paperback by Lees-Marshment, Jennifer, ISBN 1137516429, ISBN-13 9781137516428, Like New Used, Free shipping in the US "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- Political Marketing Game, Paperback by Lees-Marshment, Jennifer, ISBN 1137516429, ISBN-13 9781137516428, Like New Used, Free shipping in the US "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--