Shintaro Okazak Handbook of Research on International Ad (Paperback) (UK IMPORT)All Tariffs and Duties included - no additional charges-image

Shintaro Okazak Handbook of Research on International Ad (Paperback) (UK IMPORT)All Tariffs and Duties included - no additional charges

$ 52.1

Item Height: 1.2 in Series: Research Handbooks in Business and Management Ser. Publication Name: Handbook of Research on International Advertising width: 6.5 in Item Width: 6.5 in Format: Trade Paperback Author: Shintaro Okazaki Language: English Contributor: Shintaro Okazaki (Edited by) Release Year: 2014 ISBN-10: 178347601X Item Length: 9.1 in EAN: 9781783476015 Subject Area: Reference, Business & Economics Number of Pages: 576 Pages Genre: Business & Finance Book Title: Handbook of Research on International Advertising Publisher: Elgar Publishing, Incorporated, Edward height: 1.2 in Subject: International / Marketing, Research, Advertising & Promotion Type: Textbook Item Weight: 30.3 Oz Release Date: 02/28/2014 Publication Year: 2014 ISBN: 9781783476015 Country of Origin: UK

Description

Shintaro Okazak Handbook of Research on International Ad (Paperback) (UK IMPORT). Author: Shintaro Okazaki. Contributor: Shintaro Okazaki (Edited by). Title: Handbook of Research on International Advertising. Format: Paperback. Missing Information?. Language: English. Further DetailsTitle: Handbook of Research on International Advertising Condition: New Description: The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable. Author: Shintaro Okazaki EAN: 9781783476015 Contributor: Shintaro Okazaki (Edited by) ISBN-10: 178347601X ISBN: 9781783476015 Format: Paperback Language: English Item Height: 234mm Item Length: 156mm Genre: Business & Finance Publisher: Edward Elgar Publishing Ltd Release Date: 02/28/2014 Series: Research Handbooks in Business and Management series Release Year: 2014 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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