Eric Shiu Research Handbook of Innovation and Creativity (Paperback) (UK IMPORT)All Tariffs and Duties included - no additional charges
$ 42.24
Description
Eric Shiu Research Handbook of Innovation and Creativity (Paperback) (UK IMPORT). Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-. G. Tan, M.K. Tran. Author: Eric Shiu. Contributor: Eric Shiu (Edited by). Further DetailsTitle: Research Handbook of Innovation and Creativity for Marketing Management Condition: New Description: This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest. Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran Author: Eric Shiu EAN: 9781786434982 Contributor: Eric Shiu (Edited by) ISBN-10: 1786434989 ISBN: 9781786434982 Format: Paperback Language: English Item Height: 234mm Item Length: 156mm Genre: Language & Reference Publisher: Edward Elgar Publishing Ltd Release Date: 10/26/2018 Series: Research Handbooks in Business and Management series Type: Education Topic: Business & Finance Release Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
