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Karma Cola : Marketing the Mystic East, Paperback by Mehta, Gita, Used Good C.... Karma Cola : Marketing the Mystic East, Paperback by Mehta, Gita, ISBN 0679754334, ISBN-13 9780679754336, Used Good Condition, Free shipping in the US Preeminently about Western cultists but also providing a look at modern India, the Western-educated Indian author portrays the first wave of Coke-selling Westerners and the second, Nirvana-embracing wave Karma Cola : Marketing the Mystic East, Paperback by Mehta, Gita, ISBN 0679754334, ISBN-13 9780679754336, Used Good Condition, Free shipping in the US Preeminently about Western cultists but also providing a look at modern India, the Western-educated Indian author portrays the first wave of Coke-selling Westerners and the second, Nirvana-embracing wave