Mittelstand 2.0: Typabh?ngige Nutzungspotenziale von Social Media in mittelst?nd-image

Mittelstand 2.0: Typabh?ngige Nutzungspotenziale von Social Media in mittelst?nd

$ 58.27

Book Title: Mittelstand 2.0 ISBN-13: 9783658055998 Format: Trade Paperback Item Weight: 16 Oz Item Length: 8.3 in Type: Textbook Subject: Management Science Publication Year: 2014 Item Width: 5.8 in Author: Johannes Krämer Subject Area: Business & Economics Language: German Series: Unternehmensführung and Controlling Ser. Number of Pages: Xxii, 290 Pages Publication Name: Mittelstand 2. 0 : Typabhängige Nutzungspotenziale Von Social Media in Mittelständischen Unternehmen Publisher: Springer Fachmedien Wiesbaden Gmbh gtin13: 9783658055998 ISBN: 9783658055998

Description

Mittelstand 2.0 by Johannes Krämer Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Daher sehen sich nicht nurEntscheidungsträger in Großunternehmen, sondern auch Geschäftsführer,IT-Verantwortliche und Mitarbeiter mittelständischer Unternehmen mehr und mehr mit der Herausforderung konfrontiert, Social Media kulturell undorganisatorisch in ihrer Organisation zu verankern. Publisher Description Die Relevanz von Social Media im Kontext unternehmerischer Strategiennimmt seit einigen Jahren kontinuierlich zu. Daher sehen sich nicht nurEntscheidungsträger in Großunternehmen, sondern auch Geschäftsführer,IT-Verantwortliche und Mitarbeiter mittelständischer Unternehmen mehr und mehr mit der Herausforderung konfrontiert, Social Media kulturell undorganisatorisch in ihrer Organisation zu verankern. An dieser Stelle setzt das vorliegende Buch mit einer mittelstandsspezifischen Analyse der Kompatibilität sowie der Nutzungspotenziale von Social Media an. So wird auf Basis eines konfigurationstheoretischen Ansatzes analysiert, ob und in welchen Typen mittelständischer Unternehmen überhaupt sinnvolle Anwendungsszenarien für Social Media existieren und welche mittelständischen Charakteristika mit diesen unter Umständen konfligieren. Darüber hinaus wird veranschaulicht, in welche unternehmerischen Funktionen und Prozesse Social Software nutzenstiftend eingebunden werden kann und welche Auswirkungendies auf die Effektivität und Effizienz der verschiedenen Unternehmenstypen hat. Eine qualitativ-empirische Untersuchung stützt die gewonnenen Erkenntnisse und erweitert diese um die praktische Perspektive. Das Buch liefert Entscheidern im Mittelstand somit wertvolle Handlungsempfehlungen für den zweckorientierten Einsatz von Social Media in ihren Unternehmen. Details ISBN 3658055995 ISBN-13 9783658055998 Title Mittelstand 2.0 Author Johannes Krämer Format Paperback Year 2014 Pages 290 Edition 2014th Publisher Springer Fachmedien Wiesbaden GE_Item_ID:158863582; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

    Olivier Marguillard

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