Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalitt: Eine empirische An-image

Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalitt: Eine empirische An

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Language: German Type: Textbook Item Width: 5.8 in Format: Trade Paperback Subject: Marketing / General Item Weight: 14.5 Oz Item Length: 8.3 in ISBN-13: 9783834942746 Item Height: 0.3 in ISBN: 9783834942746 Publication Year: 2012 gtin13: 9783834942746 Book Title: Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalitt Publisher: Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh Subject Area: Business & Economics Publication Name: Zusammenhang Zwischen Kundenzufriedenheit und Kundenloyalität : Eine Empirische Analyse Am Beispiel der Deutschen Automobilindustrie Series: Innovatives Markenmanagement Ser. Author: Doris Skala-Gast Number of Pages: Xxiii, 285 Pages

Description

Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalitt by Doris Skala-Gast Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Trotz der zahlreichen empirischen Untersuchungen des Zusammenhangs zwischen Kundenzufriedenheit und Kundenloyalität, ist sich die Wissenschaft bezüglich der Einflussstärke der Kundenzufriedenheit auf die Kundenloyalität und der funktionalen Form des Zusammenhangs zwischen den beiden Konstrukten nicht einig. Publisher Description Trotz der zahlreichen empirischen Untersuchungen des Zusammenhangs zwischen Kundenzufriedenheit und Kundenloyalität, ist sich die Wissenschaft bezüglich der Einflussstärke der Kundenzufriedenheit auf die Kundenloyalität und der funktionalen Form des Zusammenhangs zwischen den beiden Konstrukten nicht einig. Für die Praxis ist diese Information allerdings entscheidend, um Investitionen in die Kundenzufriedenheit – mit dem Ziel die Kundenloyalität zu steigern – effizient planen zu können. In einer großzahligen empirischen Untersuchung wurde der Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität über jeweils unterschiedliche Segmente und Unternehmensmarken der Automobilindustrie untersucht. Die Ergebnisse zeigen, dass die Automobilindustrie in Abhängigkeit von dem Segment respektive der Unternehmensmarke durch einen starken und konstanten oder durch einen schwachen und nicht konstanten Einfluss der Kundenzufriedenheit auf die Kundenloyalität gekennzeichnet ist. Details ISBN 383494274X ISBN-13 9783834942746 Title Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalitt Author Doris Skala-Gast Format Paperback Year 2012 Pages 285 Edition 2012th Publisher Gabler GE_Item_ID:158841379; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

  1. Seller sent me the wrong book, but the book they sent sounded interesting enough for me to keep it. I still contacted the seller and communication was fast and professional. They apologized for sending me the wrong book and said I could return it for a refund. I told them that I liked the book they sent me and wanted to keep it. They were happy. Told them thank you and happy new year. People make mistakes, but the fact that this seller was quick and professional and apologized made a difference.

    Prototype074

  2. The basket is perfectly what I ordered and as listed. It came in the factory packaging and was perfect upon delivery. Thank you postal service lol. The delivery took way longer than listed though, it was listed to come in a week from purchase, but took a whole month. I had some concerns at first, but communication with the company was top notch and they were very professional and answered most of my questions satisfyingly. Just prepare for a longer wait than listed, but I got what I bought lol.

    coalmineedbb

  3. The two new out-of-print books I ordered were exactly as described and shipped promptly. I did ask the seller's support person (an AI chatbot, I think) to be sure to package the items carefully, and "he" said that he'd make that request of the shipping department. I knew this was hooey, and as I expected, the books were shipped in nothing but a padded paper mailer, no other protection. I got lucky, no damage, but don't bother making special requests of this seller.

    Olivier Marguillard

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