Markenwert und Markenwertermittlung: Eine systematische Modelluntersuchung und --image

Markenwert und Markenwertermittlung: Eine systematische Modelluntersuchung und -

$ 62.1

ISBN: 9783834919113 Subject: Marketing / General, Management Science Publication Year: 2009 Format: Trade Paperback gtin13: 9783834919113 Item Length: 8.3 in Item Weight: 12.9 Oz Publisher: Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh Item Width: 5.8 in Number of Pages: Xii, 234 Pages Type: Textbook Publication Name: Markenwert Und Markenwertermittlung : Eine Systematische Modelluntersuchung Und -Bewertung ISBN-13: 9783834919113 Author: Jörg Hoepfner, Günter Bentele, Mark-Steffen Buchele, Tobias Liebert Item Height: 0.2 in Language: German Subject Area: Business & Economics Book Title: Markenwert und Markenwertermittlung

Description

Markenwert und Markenwertermittlung by Mark-Steffen Buchele, Günter Bentele, Jörg Hoepfner, Tobias Liebert Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Die vorliegende Studie systematisiert, bewertet und hinterfragt auf Basis einer umfassenden Literatur- und Praxisübersicht 36 unterschiedliche Markenbewertungsmodelle und -ansätze aus einer übergreifenden, kommunikationswissenschaftlich geprägten Perspektive. Publisher Description Die vorliegende Studie systematisiert, bewertet und hinterfragt auf Basis einer umfassenden Literatur- und Praxisübersicht 36 unterschiedliche Markenbewertungsmodelle und -ansätze aus einer übergreifenden, kommunikationswissenschaftlich geprägten Perspektive. Die Autoren untersuchen, wie sich der Wert einer Marke messen lässt, welche Variablen beachtet werden und inwiefern etablierte Markenbewertungsmodelle Defizite aufweisen. Für die dritte Auflage wurde ein weiteres Kapitel mit neuen empirischen Ergebnissen aufgenommen. Es wird untersucht, welche neuen Rahmenbedingungen und Akteure das Thema Markenwert aktuell treiben und inwiefern neue Initiativen die kommunikationswissenschaftlich fundierten Anregungen berücksichtigen. Details ISBN 383491911X ISBN-13 9783834919113 Title Markenwert und Markenwertermittlung Author Mark-Steffen Buchele, Günter Bentele, Jörg Hoepfner, Tobias Liebert Format Paperback Year 2009 Pages 234 Edition 3rd Publisher Springer Fachmedien Wiesbaden GE_Item_ID:144427404; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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