Markenwert und Markenidentitt komplexer Handelsleistungen: Konzeption und Analys-image

Markenwert und Markenidentitt komplexer Handelsleistungen: Konzeption und Analys

$ 62.1

Publication Year: 2006 Type: Textbook Series: Integratives Marketing-Wissenstransfer Zwischen Theorie Und Praxis Ser. Language: German Author: Brit Arnold Subject Area: Business & Economics Format: Trade Paperback ISBN-13: 9783835003804 Book Title: Markenwert und Markenidentitt komplexer Handelsleistungen ISBN: 9783835003804 Number of Pages: Xvii, 209 Pages Subject: Marketing / General, Management Science Publisher: Deutscher Universitäts Verlag gtin13: 9783835003804 Item Width: 5.8 in Item Weight: 16 Oz Publication Name: Markenwert und Markenidentität Komplexer Handelsleistungen : Konzeption und Analyse Am Beispiel der Betriebsformenmarke Warenhaus Item Length: 8.3 in

Description

Markenwert und Markenidentitt komplexer Handelsleistungen by Brit Arnold, Prof. Dr. Margit Enke Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Basierend auf verhaltenswissenschaftlichen Theorien, Markentheorien, sachlogischen Überlegungen und qualitativen Vorstudien entwickelt und überprüft Brit Arnold am Beispiel der Betriebsform Warenhaus ein Hypothesensystem zur Analyse des Markenwertes und der Markenidentität als Voraussetzungen für den Differenzierungserfolg von Betriebsformenmarken. Publisher Description Betriebsformen stellen komplexe Handelsleistungen und zugleich komplexe Markenobjekte dar. Dies in Verbindung mit der Dienstleistungseigenschaft von Betriebsformen erfordert - und erschwert - den Aufbau und die Führung von Betriebsformenmarken. Obwohl sich Betriebsformen hinsichtlich ihrer Komplexität und Dienstleistungsintensität stark voneinander unterscheiden, fehlen betriebsformenspezifische Analysen im Zusammenhang mit der Markenführung. Brit Arnold rückt die Betriebsform Warenhaus in den Mittelpunkt ihrer Untersuchung. Basierend auf verhaltenswissenschaftlichen Theorien, Markentheorien, sachlogischen Überlegungen und qualitativen Vorstudien entwickelt und überprüft sie ein Hypothesensystem zur Analyse des Markenwertes und der Markenidentität als Voraussetzungen für den Differenzierungserfolg und damit als zentrale Zielgrößen der Markenführung. Kunden und Mitarbeiter werden als wichtige Bezugsgruppen berücksichtigt. Auf der Grundlage der empirischen Ergebnisse leitet die Autorin Ansatzpunkte zur Steigerung des Markenwertes und zur Verbesserung der Markenidentität von Warenhausmarken ab. Details ISBN 3835003801 ISBN-13 9783835003804 Title Markenwert und Markenidentitt komplexer Handelsleistungen Author Brit Arnold, Prof. Dr. Margit Enke Format Paperback Year 2006 Pages 209 Edition 2006th Publisher Deutscher Universitatsverlag GE_Item_ID:158848317; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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